Lunds & byerlys

holiday campaign

Rise and Shine and Partners came to me to jump on a quick photoshoot for L&B’s Holiday Social campaign. The idea was to showcase 8 weeks of savings during the holiday seasom.

Every week we released a teaser showing items creatively wrapped in custom Lunds & Byerly's wrapping paper, and a gif “unwrapping” the items. Each unwrapping gif revealed the new sale products for the week.

Beyond the shoot and content production, I also produced a custom built In-store display for all 28 metro-area stores, as well as branded L&B custom wrapping paper and gifts bags for sale in stores.
As with any fast-turn project on a tight budget, it takes a village of amazing talent from agency to production partners.

Credits

Agency: Rise and Shine & Partners

Creative Director: Taylor Synder

Art Director: Nicole Custer

Project Manager: Lisa Brody

Account Director: Mitch Koch

Executive Producer: Freddie Richards

Gif/Video Edit: Golden Hour

Production: Code Creative Services

Line Producer: Nicole Schoonover

Photographer: Colleen Guenther

Styling: Tony Wu

Retouching/Composite: Bryce Bordenkecher

In-Store Display Production: MNFX

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