Lunds & byerlys
holiday campaign
Rise and Shine and Partners came to me to jump on a quick photoshoot for L&B’s Holiday Social campaign. The idea was to showcase 8 weeks of savings during the holiday seasom.
Every week we released a teaser showing items creatively wrapped in custom Lunds & Byerly's wrapping paper, and a gif “unwrapping” the items. Each unwrapping gif revealed the new sale products for the week.
Beyond the shoot and content production, I also produced a custom built In-store display for all 28 metro-area stores, as well as branded L&B custom wrapping paper and gifts bags for sale in stores.
As with any fast-turn project on a tight budget, it takes a village of amazing talent from agency to production partners.
Credits
Agency: Rise and Shine & Partners
Creative Director: Taylor Synder
Art Director: Nicole Custer
Project Manager: Lisa Brody
Account Director: Mitch Koch
Executive Producer: Freddie Richards
Gif/Video Edit: Golden Hour
Production: Code Creative Services
Line Producer: Nicole Schoonover
Photographer: Colleen Guenther
Styling: Tony Wu
Retouching/Composite: Bryce Bordenkecher
In-Store Display Production: MNFX